In short, customers are more informed, they find information on their own and they mainly use the internet for research. By the way, in case you haven’t noticed, customers hate marketing, they don’t trust the emails we send or the marketingspeak we write on brochures and other materials.
We have evolved from living in an information economy where knowledge is power to time where information is a commodity. Arguably, Starbucks and the iPhone started the experience economy where UX and UI is power. But that even is giving way to a relationship economy where trust is power. Trust in your values, your ethics, your skills and experience, your ability to deliver, your track record.” More>>>