“If you constantly create internet content without thinking through search engine optimization (SEO) and keywords, you will rank for something (content does resonate with search engine algorithms). Yet, you will consistently run the risk of shortchanging your SEO strategy — and your company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more.
Every piece of content on a website or in a blog post isn’t necessarily going to take a company to No. 1 on Google for a keyword phrase that people use 15,000 times a month. But you can get more out of search engine optimization — with just a bit more effort.” More>>>