Podcasting is Bigger than Twitter

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It’s also more engaging and flexible. The overwhelming majority of business based Twitter accounts have no audience to speak of and stand very little chance of building one. The reason is the short tweets rarely offer any information of value to the end user. A well done podcast can spark a two way conversation that is far more likely to result in the kind of conversions you’re interested in. Quality information, education and/or entertainment is the key. Give something of value to ...
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The Content Chasm

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“The Content Chasm is actually comprised of several types of gaps, each needing specific strategies and actions for resolution. At its most basic, there is a lack of enough fresh, quality content. In order to generate leads and nurture them properly, new (or repurposed or curated) content must be continuously developed to attract and retain prospects’ attention.”
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Branded Social Video Marketing Explained

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A great explanation of the concept. This should be a pretty good series. While reading the article keep in mind that for a video to be ‘social’ it needs to be easily found. Publishing (syndicating) the video to other locations on the web is a great way to spread your content. We wholeheartedly endorse syndicated publishing which should go far beyond posting it to your company’s Facebook page or linking to it in a Twitter post. There is soooo much more ...

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