Marketers, Keep Your Hands Off of Your Company’s Brand Journalism

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“Marketing is what companies do to promote and sell products or services. Organizatons produce plenty of it. Brand journalism, though, is different. This is content that could be inspiring, clarifying, funny, useful or just plain interesting. Because it has these characteristics, people will want to link to it, share it, talk about it precisely because it’s not trying to pitch something. As soon as it begins to smack of ...

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Gatorade Gets It

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“Gatorade is mixing radio and mobile in a way that should result in a refreshing new way to get their message across.”


You need to read this then call us for ways to leverage your content in the new marketing universe.
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Content marketing is a top SEO strategy

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“A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name content the most effective SEO tactic.”

Businesses have also discovered it’s difficult to develop ongoing content over time and are outsourching this work. Check out the article linked below and give us a call if you’d like help developing your content.

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LINK>>>

Things That Make You Go … Hmmmm

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A new study says Drudge Report drives more traffic than Facebook & Twitter combined! Drudge is only a content aggregator but apparently it’s content people want. This is key to content marketing … give away content people can actually use. Check out the study at the link below then give us a call and we can talk about making content that works for you.

-scot

LINK>>>

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WOM, Forums, Blogs Top Influencers of SMB Buyers

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Don’t you just love industry-speak? Translation? Word of mouth, forums and blogs are the top influencers of small and medium business buyers. Ah, that makes much more sense! As we have said over and over again, all research points to buyers not wanting to be sold … they’d rather be educated, informed and/or entertained. Here is, yet another, saying the same basic thing. If your target is SMB … you should know this stuff. Then, give us a call and ...

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