The Impact of Stories, Case Studies, Testimonials

Posted by:

Case studies and success stories are influential. We’ve know this for a very long time. In fact more people this year are downloading and/or printing customer stories than last year. This is the future, capture your success stories, capture testimonials make them easy for your site visitors to find and you will like the results. There are some very interesting numbers in the article linked below.

-scot

SEO Isn’t Content Marketing

Posted by:

Simply put SEO is not Content Marketing because SEO isn’t content. It can be useful in bringing new people to your site, but it can not and will not engage them to keep them on your site longer. That’s the job of your content. SEO will do you absolutely no good if your content is worthless. Here’s an interesting article in this same vein from the Content Marketing Institute.

-scot

MORE>>>

You Need to Go Beyond Your Product Videos

Posted by:

Video is exceptionally flexible and powerful. 73% of US retailers feature video on product pages in Q4 2010. Which is up 18% from 2009. This is a good start. To maximize the potential of your web video strategy, you must think beyond product videos. Why? Read the article linked below to find out.


Continue Reading →

0
Page 1 of 2 12