Content Marketing Matters for Referral Based Businesses

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“1. Someone refers you directly. What’s the first thing the person who receives your name will do? Go to your website. What will he find there? Just sales material, or helpful information about your area of expertise? Will he think of you as a trusted advisor after consuming your content?” More>>>

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You Need it More than You Think

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“This new approach to words-on-the-page has caused a dramatic power shift and leveled the playing field for businesses and individuals alike, providing a unique opportunity for everyone to become publishers — something businesses should wholeheartedly embrace. And not just because it’s the current trend.

Building a platform of compelling and authentic content can have a slew of positive effects ...

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Why Your Customers Are Just Not That Into You

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“Consumers are clear about what they want from their business interactions, yet many of the techniques and initiatives being deployed are simply not having the intended effect. Worse, inappropriate communications often shrink a brand’s pool of available prospects and customers because targets opt out of the brand conversation altogether.

Customer satisfaction surveys are deemed perfectly acceptable by 75% of ...

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Your Expertise May Be Killing Your Content Marketing

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Many companies are having a hard time developing their content marketing engines. The author of this article may know why. -scot

“I recently discovered the answer, by accident, from two sources that couldn’t be more different.

The first source was a colleague who has achieved tremendous success with her marketing efforts, but she was lamenting her inability to reach the ...

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