You Tube popularity turns focus to video marketing

Posted by:

“The 21st century marketplace has changed by its expansion into the global market. Savvy small business owners who leverage these changes, including video marketing, and execute those changes well will push their companies ahead of the flow creating significant competitive advantages.

If you haven’t included video marketing into your integrated marketing plan, maybe now is the time ...

Continue Reading →
0

Internet marketing news roundup

Posted by:

“Seventy percent of the companies planning to increase their investment in content marketing told Brandpoint and CMI that they are likely to outsource production to a third-party agency. Video marketing was the most frequently mentioned content type for outsourcing, as 32 percent of companies said they plan to hire outside video creators.

Leveraging video content as part of a content ...

Continue Reading →
0

Social Video Marketing is Bigger Than the Sum of its Parts

Posted by:

“For some time, the mantra of online marketers has been “content is king.” With the advent of social media, that’s shifted to something more dynamic—today, conversation is king. Content is still a critical part of the equation, but the focus is on content that drives engagement and motivates conversation.

Video is a great example of this type of content. ...

Continue Reading →
0

Companies shifting to create content marketing that appeals to consumers over search engines

Posted by:

“As content marketing has become a critical part of web campaigns for businesses, the espoused best practices have changed. More content on the web has driven the development of search quality algorithms (including Google ‘s Panda) to promote only high-quality websites and give SEO rewards to sites that focus on the user. Currently, developing SEO strategies and publishing ...

Continue Reading →
0
Page 1 of 10 12345...»