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Blogging isn’t a new way of communicating, but it is a new channel of communication for many businesses. So here are 20 tips ...Continue Reading →
“The 21st century marketplace has changed by its expansion into the global market. Savvy small business owners who leverage these changes, including video marketing, and execute those changes well will push their companies ahead of the flow creating significant competitive advantages.
If you haven’t included video marketing into your integrated marketing plan, maybe now is the time ...Continue Reading →
“Seventy percent of the companies planning to increase their investment in content marketing told Brandpoint and CMI that they are likely to outsource production to a third-party agency. Video marketing was the most frequently mentioned content type for outsourcing, as 32 percent of companies said they plan to hire outside video creators.
Leveraging video content as part of a content ...Continue Reading →
“For some time, the mantra of online marketers has been “content is king.” With the advent of social media, that’s shifted to something more dynamic—today, conversation is king. Content is still a critical part of the equation, but the focus is on content that drives engagement and motivates conversation.
Video is a great example of this type of content. ...Continue Reading →
“As content marketing has become a critical part of web campaigns for businesses, the espoused best practices have changed. More content on the web has driven the development of search quality algorithms (including Google ‘s Panda) to promote only high-quality websites and give SEO rewards to sites that focus on the user. Currently, developing SEO strategies and publishing ...Continue Reading →
This article mentions that many companies fail to understand that blogging correctly is a daily practice so they turn to Facebook. I laughed out loud when I saw that. In order to use Facebook, Twitter or Google+ correctly you’ll do the same work as you would for your company blog. Understand this, it’s ALL about content. Period. ...Continue Reading →