GE, General Mills And Sears Explain Their Success In Content Marketing (Part 2)

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“One of our biggest challenges, and biggest opportunities is communicating the depth and breadth of what we do in an understandable format, for a consumer audience. Digital is the medium where we can help our audiences to discover our jet engines and steam turbines, in addition to knowing our light bulbs and appliances, in an engaging environment.” Continue Reading →

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