“Content marketing is becoming popular for 2 primary reasons:
A brief personal note. “Happy 32nd Anniversary Ann!” Now, back to our regularly scheduled blog. -scot
“Your content cannot be everything to everyone. This is my favorite quote and it’s incredibly relevant to content marketers. KISS has always maintained a steady fan base by giving their fans what they wanted, and knew that they would never be able to ...Continue Reading →
“While it’s not appropriate to write a blog post about how great you are and why people should buy from you, you should encourage readers to subscribe to your blog. For example, place ads on the sidebar to get readers to visit other pages on your website. Use 90% of your blog page to provide valuable content and ...Continue Reading →
How a smart marketer knows great Content Marketing when he sees it? 1. It contains content that informs, educates or entertains (preferably all three). 2. It gives the satisfied consumer a way to get more of the same. -scot
“One of our biggest challenges, and biggest opportunities is communicating the depth and breadth of what we do in an understandable format, for a consumer audience. Digital is the medium where we can help our audiences to discover our jet engines and steam turbines, in addition to knowing our light bulbs and appliances, in an engaging environment.” Continue Reading →
Have you noticed how we as humans tend to justify what we do by the actions of others? Sure you have , we do it all the time but is it really helping us? We get annoyed when children legitimise their actions by citing the behaviour of others…we tell them the ‘world just doesn’t work like that!’…but it does, it really does!
In most businesses ...Continue Reading →