Why Content Marketing Across the Revenue Cycle Is Crucial

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Today’s revenue-focused marketing professionals need to be experts in what has come to be called “inbound marketing” or “seed nurturing.”

Inbound marketing is the process of helping prospective customers find your company, often before they are actively looking to make a purchase, and then progressively turning that early awareness into brand preference, knowledge of your products and services, and ...

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Tips for Creating Business Videos That Customers Will Watch

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“Why are videos often preferable to many other online marketing tools? “Our brains are wired for motion,” says John Medina, a developmental molecular biologist and author. “Vision trumps all other senses.” Indeed, 65 percent of executives say they visit vendors’ websites after watching their online videos, according to a Forbes Insights white paper.

While you ...

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Explainer Videos – A New Wrinkle in Internet Marketing

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New research from PEW Research Center, has uncovered that 50% of Internet viewers regularly watch humorous videos. Explainer videos or “explainers” are powerful marketing tools that deftly use humour to engage audiences while communicating a company’s value proposition.


The rising popularity of explainers in the world of online marketing can be attributed to one main ...

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