Today’s revenue-focused marketing professionals need to be experts in what has come to be called “inbound marketing” or “seed nurturing.”
Inbound marketing is the process of helping prospective customers find your company, often before they are actively looking to make a purchase, and then progressively turning that early awareness into brand preference, knowledge of your products and services, and ...Continue Reading →
“I only knew a few songs by Scars on 45 when I saw them perform live, but that was enough for me to know that I liked their style.
For you, the content marketer, this translates to always putting your heart into your work. Yes, it can be tiring to feel like you’re running on ...Continue Reading →
“Why are videos often preferable to many other online marketing tools? “Our brains are wired for motion,” says John Medina, a developmental molecular biologist and author. “Vision trumps all other senses.” Indeed, 65 percent of executives say they visit vendors’ websites after watching their online videos, according to a Forbes Insights white paper.
While you ...Continue Reading →
“Despite the widespread use of social networks among US companies, only 11% have fully integrated social media into existing business programs, according to a study by InSites Consulting. Moreover, only 38% of companies say they share the outcomes of social interactions with the entire organization.
Below, additional findings ...Continue Reading →
New research from PEW Research Center, has uncovered that 50% of Internet viewers regularly watch humorous videos. Explainer videos or “explainers” are powerful marketing tools that deftly use humour to engage audiences while communicating a company’s value proposition.