There was a time many years ago when we were told of this new invention called the ‘microchip’….. would that mean ‘microfish’ was next? (Editor’s Note: wow.) In the late 1970’s the brave new world of computer science was looming large and we were all transfixed by the impending changes we thought would come. ...
“There is a common misconception about marketing. It’s expensive.
I personally don’t believe in expensive (or for that matter cheap) marketing. There is only marketing that works and marketing that doesn’t work. In this respect, I tend to think of marketing more in terms of efficiency than expense.
Content marketing provides one of the ...Continue Reading →
Sony has released a new compact camera that can shoot stills and video. It also has a compact price and might be useful for those on a budget. Below you’ll see 2 videos; one about the camera from UK and the other a series of video test shots. It looks pretty good. Of course, I would encourage you not to make your decision based on these two videos. Head over to the camera store and play with one ...Continue Reading →
“1. Ask yourself WHY. Always question why you are doing something. What’s the end game? Figure that out first and then work backwards to make it happen.
“It’s no secret that businesses actively using video in their marketing mix enjoy more sales, more reach, and more visibility than those that don’t. If you still need convincing, a simple online search will reveal thousands of articles, studies and statistics which support this simple fact. I could list a bunch of them right here and ...Continue Reading →
If you’re a martial artist, this is pure inspiration and some advertising for the US Olympic team, AT&T; and United Airlines. I don’t care, the story was fun. I didn’t know who Steven Lopez was just a few minutes ago and now I’ll be checking in to see how he does.
Imagine telling the story of your product or service from the point of view of the end user … imagine them ...
“As the saying goes, always remember that “content is king” and it’s your responsibility to create content that helps, entices and fosters positive relationships between your company and your readers. You can accomplish this by knowing your audience in and out, creating content that solidifies business relationships and establishes a strong corporate brand, lessening your ...Continue Reading →