Ten Cost Effective Content Marketing Strategies to Drive Leads, Increase Sales and Maximize Profits

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“There is a common misconception about marketing. It’s expensive.

I personally don’t believe in expensive (or for that matter cheap) marketing. There is only marketing that works and marketing that doesn’t work. In this respect, I tend to think of marketing more in terms of efficiency than expense.

Content marketing provides one of the ...

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A New Inexpensive Camera

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Sony has released a new compact camera that can shoot stills and video. It also has a compact price and might be useful for those on a budget. Below you’ll see 2 videos; one about the camera from UK and the other a series of video test shots. It looks pretty good. Of course, I would encourage you not to make your decision based on these two videos. Head over to the camera store and play with one ...

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Imagine a Satisfied Customer Telling Your Story

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If you’re a martial artist, this is pure inspiration and some advertising for the US Olympic team, AT&T; and United Airlines. I don’t care, the story was fun. I didn’t know who Steven Lopez was just a few minutes ago and now I’ll be checking in to see how he does. 


Imagine telling the story of your product or service from the point of view of the end user … imagine them ...

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How To Leverage Your Content Marketing Efforts

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“As the saying goes, always remember that “content is king” and it’s your responsibility to create content that helps, entices and fosters positive relationships between your company and your readers. You can accomplish this by knowing your audience in and out, creating content that solidifies business relationships and establishes a strong corporate brand, lessening your ...

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