Mining Social Media Gold

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“Restaurants and other retailers are using social media to drum up business. Customers who interact with companies through social media are getting solicited through special discounts and coupon codes. Users are now encouraged to share or like a Facebook page in exchange for a small reward or incentive. As a result, the company’s customers are now ...

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How to Conduct Video Interviews

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“There are a number of ways that you can use interview in your corporate video. You may want to interview senior management in your company, staff, customers or partners. Depending on the genre and style of your corporate video, interview is likely to be a core element of your video. Shooting video interviews effectively isn’t as ...

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How Google is Driving Mobile Video Market Growth

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“Google’s core business continues to be stable, profitable and growing, leading company executives to invest heavily in Android, Chrome and YouTube while planning for long-term convergence of mobile and video. In following the last year of earnings calls, it’s clear that Google’s largest advertising customers are pushing the company to bring video to mobile at ...

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