“SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel.
“A week and a half ago at SES San Francisco 2012, I moderated a session entitled “Keys to Success with B2B Video.” The speakers were Leslie Drate, Manager of Social Media, Cisco, and Mark Robertson, Founder, ReelSEO.
Now, I could try to tell you what Leslie and Mark spent 40 minutes explaining during the session. Or, you can read ...Continue Reading →
If you’re going to commit to content marketing you need the right tools. Here’s an industry standard set of tools the pros use. Sure, the learning curve is pretty steep but we have faith in you. -scot
“Restaurants and other retailers are using social media to drum up business. Customers who interact with companies through social media are getting solicited through special discounts and coupon codes. Users are now encouraged to share or like a Facebook page in exchange for a small reward or incentive. As a result, the company’s customers are now ...Continue Reading →
“There are a number of ways that you can use interview in your corporate video. You may want to interview senior management in your company, staff, customers or partners. Depending on the genre and style of your corporate video, interview is likely to be a core element of your video. Shooting video interviews effectively isn’t as ...Continue Reading →
“Google’s core business continues to be stable, profitable and growing, leading company executives to invest heavily in Android, Chrome and YouTube while planning for long-term convergence of mobile and video. In following the last year of earnings calls, it’s clear that Google’s largest advertising customers are pushing the company to bring video to mobile at ...Continue Reading →