Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue

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“SUMMARY: An organized content marketing strategy is one of the best ways to create brand awareness. One technology firm, which serves a very specialized marketplace, faced a challenge in creating understanding about its software product, and generating interest in the brand.

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Case Study: A Community that Provides Trusted Advice and Drives Early-Stage Interactions and Opportunities

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“Prior to launching the expertIP blog, Allstream had redeveloped its website to house information about its products, along with white papers that discuss how to use and implement these products. While the website proved to be a valuable tool for converting later-stage leads, Allstream knew it was missing out on engaging a huge audience — those ...

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