Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

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“33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what’s happening with audiences across eight verticals. It’s not all video related but for three key verts; CPG (consumer packaged goods), Entertainment and retail, there is some interesting insights, so I thought we’d take a look.” More>>>

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SEO industry gets in a spin over online content marketing

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“Content marketing has become the latest trend to catch fire within the Internet marketing industry.

In light of Google’s Panda and Penguin updates, designed to target content and link spam, in favour of rewarding fresh, unique content, quality content represents one of the few SEO strategies to produce consistently good results.

Despite content being central to so much ...

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Content Marketing Increases Among B2B, Challenges Still Remain

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“According to the third annual study from Content Marketing Institute and MarketingProfs, “B2B Content Marketing: 2013 Benchmarks, Budgets and Trends,” organizations are getting serious about content strategy.

The study shows that most content tactics are being used more frequently, with B2B organizations using an average of 12 tactics. Not surprising, the most popular tactics are social media (87%), ...

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