“As more and more people turn to smartphones, it is vital for any mid to large size business today to have a mobile friendly website. There is no excuse for having customers or potential customers having to squint and pinch at their screens just to find what they seek. And when you consider that in just a year ...Continue Reading →
“Video is a format that B2B marketers should, at the very least, be consider for inclusion in an overall content marketing strategy. And, producing video content does not have to be an overly complicated or costly endeavor.
Learn how one B2B publishing and training company was able to quickly introduce video into its email marketing campaigns through ...Continue Reading →
“In your content marketing plan, are you trying to be the next Flock of Seagulls?
Last March, after the “Kony 2012” documentary generated 70 million views in one week, the marketing community rushed to add a “Kony” to their marketing plans. If aviral video could raise awareness of a Ugandan ...