“Blogging and inbound marketing aren’t working for a huge percentage of marketing agencies, social media “consultants,” and many other businesses in this online realm.
So that begs the question … why?
Why are companies that teach marketing failing to find success in what they’re preaching from the rooftops that everyone else do?
Here are my thoughts as to why ...Continue Reading →
“If you look back at the world of video marketing over the past year, you can see that a lot has changed. But change doesn’t mean it’s the end of the world as we knew it.
Consider this: The sun rose and set on Dec. 21, 2012, but the world went on as if nothing had happened. ...Continue Reading →
“Sometimes I think content marketing can be made so convoluted and complex that it’s nearly impossible to execute. I’ve seen spreadsheets and diagrams and lists of things you must do that make my head hurt. And, yes, I know I do this for a living. I’m a B2B content strategist — and dang proud of the work I ...Continue Reading →
“Facebook, Twitter, Foursquare, blogs, infographics and more– content marketers are challenged by the amount of avenues they can use to promote their brands. Marketers already recognize the power of leveraging content marketing for brand awareness and visibility in SERPs, and are using social media to distribute custom content, updates, and industry news. In an age where content is king ...Continue Reading →
“My grandfather used to say something that’s been on my mind a lot recently. Whenever I got frustrated about anything — school, a job, life, more generally — he would ask me“What have you created lately?” Then, he’d chide me: “Go create a new experience for someone.” He wrote this to me once in a card that explained ...Continue Reading →