Our behaviour is changing content marketing: here’s how

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“Traditional media outlets such as television, radio and websites no longer retain a monopoly on how people consume content. New channels such as blogs, online forums, social networks and video continue to rise in popularity among today`s consumers. Combined with continued advances in technology, retailers and brands now have the opportunity to connect with consumers across ...

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12 Tips for Keyword Selection to Guide Your Content Marketing SEO

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“If you constantly create internet content without thinking through search engine optimization (SEO) and keywords, you will rank for something (content does resonate with search engine algorithms). Yet, you will consistently run the risk of shortchanging your SEO strategy — and your company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions ...

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How Manufacturers are Managing Content Marketing: 7 B2B Insights

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“The Content Marketing Institute and MarketingProfs recently published research on B2B and B2C Content Marketing in our 2013 Benchmarks, Budgets and Trends reports. While the findings give us insight into how B2B and B2C marketers are managing content marketing, we were still curious about the state of content marketing in specific key industries, and how content efforts in ...

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