“LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.
More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking ...Continue Reading →
“You don’t have to be a political scientist, historian, or even a History Channel regular to apply the lessons from the annals of history to the business world of today. Let’s take a step back in time to examine three lessons for video marketing from U.S. Presidents past.” More>>>
“Video content reaches viewers all across the web via numerous devices. With big brands struggling to reach fragmented markets, mobile-friendly content offers some relief, but only when its used effectively. Brafton recently reported on Conviva data that showed consumers are more likely to complete video clips on PCs than portable devices, and strategic, pre-planned content is more successful ...Continue Reading →
Many is the time we come across the ‘waterproof voice’ in a meeting, the voice we cannot drown out and ultimately the voice we stop listening to. There is great merit in listening for a good while longer than we speak, the act of listening will inform us of what we need to do, when we need ...Continue Reading →