Inc. 500: LinkedIn Replaces Facebook as Top Social Tool

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“LinkedIn is the most popular social media tool among the nation’s fastest-growing private companies, according to a study by the University of Massachusetts at Dartmouth, Center for Marketing Research, under the direction of researcher Nora Ganim Barnes, PhD.

More than 8 in 10 companies listed on the 2012 Inc. 500 (81% of them) use the professional networking ...

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Conflicting video marketing data highlights the importance of audience targeting

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“Video content reaches viewers all across the web via numerous devices. With big brands struggling to reach fragmented markets, mobile-friendly content offers some relief, but only when its used effectively. Brafton recently reported on Conviva data that showed consumers are more likely to complete video clips on PCs than portable devices, and strategic, pre-planned content is more successful ...

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