“While social media marketing has been embraced by many consumer-facing brands, its progress has been much less certain in the professional services. It has been a steep uphill battle for many marketers. After all, you are trying to get billable professionals to forgo client work!
To shed some light on the issues surrounding social media marketing, we ...Continue Reading →
“Now that marketers’ tenure on social networks is at least a few years old, they are zeroing in on what they are best able to accomplish on the sites, what their biggest challenges are and how to most effectively track their performance.
Ascend2, an agency consulting company, surveyed marketing professionals ...
“To listen to some people talk about content marketing, you would think they discovered a new particle of physics. This isn’t meant to give short shrift to content marketing but to acknowledge the audacity of some marketers.
Content marketing in its most basic is the use of content to educate and nuture prospects and ultimately acquire leads ...Continue Reading →
“In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts.
To discuss the evolving role of content, gyro Denver, in partnership with Forbes and in conjunction with the Business Marketing Association, recently hosted a CMO roundtable to address the ...
“Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content.
Content, however, is one thing. Content that actually works as marketing is another.
When done correctly, content marketing is a form of win-win persuasion. And, this type of persuasion is simply an exercise in getting people ...Continue Reading →