The Long & Winding Road: Visual Noise? I hear you!

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Liverpool

“I see,” said the blind man. Of course everything is perception is it not?

I don’t want to fill a blog with rhetorical questions but we really should try to understand what we have unleashed on the world in the form of the moving image. In a world which still lauds the eloquence of historical literary figures as benchmarks for expressive thought communication, we find ourselves producing enough video material ...

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10 Video Ideas for Your YouTube Business Debut

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news shooting“Content is king, and video is now the 6th most popular content marketing tactic. The question is: Have you ventured into the foreign land of online film?

Statistics show your customers would be happy if you did. 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video (Eloqua).

So, whether you use your first YouTube videos to introduce your ...

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What Radio Taught Me About Content Creation

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Hand Drawing Content Flow Chart“Content marketing for the Internet and content marketing for radio follow the same rules. I know this because before I wore the uniform of a plain black t-shirt and jeans of an Internet marketer, you found me in a Hawaiian shirt as a whacky morning radio shock jock. Every morning for 6 years I got up and put on a show containing 4 hours worth of content. I couldn’t “be quiet” ...

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7 Highly-Effective Ways to Maximize Your Online Brand Presence

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brand word in letterpress type“In the competitive-age we live in, in order for your brand to succeed online, it must be highly recognizable, relatable, and authentic; thereby setting itself apart from the competition. High visibility of your brand increases credibility and customers will be more willing to retain your product/services.

Creating an online brand presence is about capturing the attention of the targeted audience. At present, consumer’s today look to connect directly ...

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Why You Need to Get Started with Video Production

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Vintage movie camera. 3d“A large part of people’s hesitancy to dive into video production stems from the fear of getting it wrong. Businesses are afraid of making mistakes in their first attempts, because they fear it could have a negative impact on their business.

And I’ll give it to you straight: your first attempt probably won’t be very good – but neither is anybody else’s.

This isn’t exclusive to video. People across the ...

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