Branded Content Marketing Evolution

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web marketing“According to the global newspaper website MailOnline, 66 per cent of brands and 65 per cent of agencies say that branded content marketing has become very important or most important to their marketing mix. When asked “Have you employed branded content marketing for advertising purposes in the last year,” three fourths of both brands and agencies said “yes,” indicating that this tactic is enjoying great popularity.

When rating tactics for their ...

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How to Use Content to Build Customer Loyalty and Retention

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online strategy“Though content marketing is not a new concept, it’s now more important than ever for any company looking to build relationships and drive deeper engagement with customers. Even as content creation tools and social media have simplified the process, they’ve also changed the business landscape. Companies now need to embrace their new role as publishers and act accordingly.

Act like a publisher

If you are putting content online to tell your brand’s ...

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Content Curation and Its Impact on Building a Brand Online

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Leonardo da Vinci“Content Curation is the process of developing a collection of content available on the internet. However, the aggregate digital content must be homogenous in nature or organized around a predetermined theme. In other words, Content Curation which is relevant to the selected topic serves an alternative to creating new content for the same purpose. In addition to the importance of coherence, Content Curation must also focus on a format or pattern ...

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Content Marketing: Beyond Gutenberg

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Content conception text“The ink has dried

Gutenberg’s invention has had a fantastic run.

It changed the world more profoundly than any other invention in history (with the possible exception of penicillin and the Internet). It democratized literacy and increased by many orders of magnitude the number of people with direct access to knowledge.

His basic invention—movable type—lasted more than 550 years almost unchanged. (Can you think of any other technology you can say that about?)

Not ...

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Video Marketing for Business: Case Studies and Quick Tips

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Television studio“Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an accompanying product video; consumers who watch a video are 85 percent times more likely to make a purchase, right then and there, than whose who do not watch product videos. As such, it ...

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