The art & science of video marketing: What data tells brands

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news shooting“The internet is already a huge place. Businesses from around the world clamor for attention and build marketing campaigns that increase brand awareness in unique ways. For the past decade, professionals have looked for creative practices to set their brands apart from the competition, resulting in the proliferation of new tactics like SEO and content marketing. Google has been at the forefront of this revolution, and recent reports suggest the search ...

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Social media marketing leads to one third of brand discoveries

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Social Media“According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media.

The research has finally shown that there is tangible benefit from using this advertising technique.

The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by way ...

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Does Your Organization Need A Chief Content Officer?

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web marketing“Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information, not hype.

Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out.” More>>>

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Videos and Branding

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brand word in letterpress type“Branding your business is more than choosing a logo and slogan. You need to get your name out there online and with social media.

One way to do this is with the help of interactive and social video. Video is gaining popularity, and this includes more than just YouTube and similar video sharing sites.

Social media sites, like Vine and Instagram video, are gaining popularity. Millions of people are watching these videos, which means you ...

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