“The internet is already a huge place. Businesses from around the world clamor for attention and build marketing campaigns that increase brand awareness in unique ways. For the past decade, professionals have looked for creative practices to set their brands apart from the competition, resulting in the proliferation of new tactics like SEO and content marketing. Google has been at the forefront of this revolution, and recent reports suggest the search ...Continue Reading →
“According to the latest Forrester Search Marketing Playbook (2013) marketers that use social media marketing as an element of their overall strategies online are driving consumers back to their brand sites by participating in social media.
The research has finally shown that there is tangible benefit from using this advertising technique.
The report from Forrester indicated that 32 percent of consumers find the official brand web pages that they visit by way ...Continue Reading →
Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers. While the move to content marketing is a hot topic in B2B Marketing, many organizations are struggling to figure it out.” More>>>Continue Reading →
One way to do this is with the help of interactive and social video. Video is gaining popularity, and this includes more than just YouTube and similar video sharing sites.
Social media sites, like Vine and Instagram video, are gaining popularity. Millions of people are watching these videos, which means you ...Continue Reading →
“A GlobalWebIndex survey of 180,000 web users in 31 countries found that as of Q1 2013, three out of five respondents accessed the internet on a mobile phone, and 22% used a tablet. That’s in addition to the steady percentage of internet users—about 93%—who’ve been using a personal desktop or laptop for the past couple of years.” More>>>Continue Reading →