The Long and Winding Road: As the world spurns…

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Liverpool

As the world spurns…

Something rather magnificent has happened recently, well in  my life anyway. As I watch TV nowadays I have the sublime pleasure of skipping through all the adverts in less than a minute. This power at my fingertips is one of the many benefits of our digital age viewing, our habits and preferences for the content we consume are being transformed.

There was a time , ...

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Prodcast: Movin’ On Up

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Television studioIf you’ve followed our blogs here at 3rd Planet for any period of time, you know how we feel about video when it comes to your marketing presence online.  Video is probably the most powerful form of media in that it is stimulating your mind with visual images, audio, and a message conveyed with language (either spoken or written on screen).

Well, as Production Director, I’m currently tasked with much of ...

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4 Reasons Why You Might Not Need A Content Marketing Plan

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Content conception text“Every day, we run a new post on content marketing on the CMI blog. And in almost all of them, we discuss why you need content marketing, or how to increase your content success.

Obviously, we’re committed to the belief that a strategic content marketing plan provides significant benefits to marketers. Yet, I’ve spoken with some marketers who tell me they have no use for content marketing — and I absolutely agree with ...

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Three Strategies to Help Start-ups Survive the Age of Content Marketing

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3rd Planet Content Marketing 2“Marketing-savvy entrepreneurs are eagerly embracing the rise of a new phenomenon transforming the business world -“the consummerization of everything.” This new trend is fundamentally changing the way organizations work, play, interact, grow, and engage. From a marketing perspective, connected consumerism poses more than new demands on already bootstrapped marketing budgets. It lays out deep economic shifts in how organizations leverage business assets and build their public brands.

As ...

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