3 Ways Content Marketing Goes Deeper Than Search Engines

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Why marketing

“Consensus amongst the marketing gurus of the world is that content marketing is the premier strategy when it comes to search marketing. The reason often cited for this consensus is that content marketing can vastly improve search engine rankings. That’s very true, yet quality, effective content marketing does a whole lot more than just that.” More>>>

 

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Going Beyond Awareness to Advocacy: Marketing Video Across the Customer Lifecycle

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Video Marketing“This panel was about how to use video marketing to engage deeper with customers and what brands should look for when measuring their success.  Is it views?  Is it driving people to the website?  Maybe building an e-mail database?  Whatever the case may be, you want to get customers to become brand advocates, helping you spread the word.” More>>>

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Blogging B2B Style: Benefits and Tools

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Typewriter with Blog buttons, vintage“In the past decade years, B2B blogging has come of age. More than 77 percent of B2B marketers are using blogs to advance their social media marketing strategies. And yet, some companies are still not quite sure what to do with a blog! A quick look at successful B2B blogs — such as Wells Fargo Bank, SAP, Oracle, and Caterpillar — will reveal the many benefits. Here are some ...

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The Marketing Funnel And The Customer Life Cycle

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online strategy“Because of the strong focus on the paid modes of advertising, very little emphasis is placed on researching, creating, and analyzing the types of marketer, publisher or consumer-created content that should be used at the “top of the funnel” or in the reach and discovery phases, versus the middle or bottom of the funnel and the depth and engagement phases.” More>>>

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