4 Content Marketing Tips For Creating Successful Whitepapers

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Old metal keys on vintage book.“There are two key components of Content Marketing which are Blogs and Whitepapers. While blogging is quite straightforward and fairly accessible as a resource, whitepapers give Businesses an added element through which to showcase their expertise and influence public perceptions of the products/services they offer. That said, ticking those boxes can be trickier than it sounds. Whitepapers are typically detailed, informative but they must also read well and ...

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How to Build a Top-Notch YouTube Commerce Strategy that Drives Sales

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YouTube-logo“While many retailers and brands have built a strong presence on YouTube, there are some that stand out because they understand and embrace the fact that video marketing forms a significant part of their whole digital strategy. One of the video commerce panels at the Video Summit back in July was titled, “Building a Top-Notch YouTube Presence,” led with two very successful case studies from Cisco and Orabrush and we learnt some invaluable inside knowledge from all three about maximizing YouTube ...

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PRODCAST: Supporting Tradition

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Vintage movie camera. 3dDartmouth College has a rather interesting alumni tradition.  The graduating class of 50 years previous supports that year’s outgoing senior class.  That is to say, the class of 1964 has done a fair bit to support the class of 2014.  In this case, they purchased copies of the book “Pearls of Leadership Wisdom” by Sandra Davis, Ph.D.–FOR THE ENTIRE CLASS.  Dartmouth is the smallest of the Ivy League ...

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The 5 Most Common Mistakes Content Marketers Make

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Content conception text“Like with any new concept, some people can get a little confused when it comes to content marketing, and mistakes are bound to happen. But when it comes to your customers, there are some mistakes businesses can’t afford to make.” More from this article by Taylon Chandler>>>

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Why Online Video is Beating Social Media

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news shooting“During these past few years social media has gotten more hype than just about anything. It’s been a great bandwagon to jump on and just about every online marketing guru under 60 has. It’s been a party for slick marketers and sales people who’ve financially capitalized on the hype. Whether it’s because of that hype, or despite it, business owners are now experiencing a social media hangover.

As the Manta Small Business ...

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9 Content Ideas to Jumpstart Your Video Marketing Strategy

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Television studio“Videos are one of the greatest pieces in your content and social media marketing puzzle. Branded videos and video ads are currently one of the most engaging forms of content. In June of 2013 alone, Americans watched a record 20 billion video ads, according to comScore. Additionally, 92% of mobile users share videos (Invodo) and 75% of online video viewers have interacted with an online video ad in the ...

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Is Twitter Becoming ‘Old Media’?

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twitter-bird-light-bgsWhat if Twitter isn’t really new media after all? One researcher has come to the conclusion that Twitter is becoming “a non–evolving, static structure, like TV and It’s just going to become a new way to follow celebrities, corporations, and the like. Read “Twitter, that Old Media Darling” by Scott Berinato at Harvard Business Review

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