Nammi Truck: A Case Study

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news shooting“While business was going well, the Nammi twosome—like any entrepreneur or small business owner—wanted to see more growth and gain additional exposure in an increasingly crowded market. Everyone that stops by the truck and meets the two falls in love with their infectious, laid-back personality and Vietnamese cuisine. Unfortunately, the food—which is great, by the way—usually gets top billing in pictures and tweets. The two had a sweet story to ...

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How Does Google’s Hummingbird Update Impact Social Media Marketers?

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Google-logo“Google recently launched a new algorithm, code-named Hummingbird, that was designed to answer more complex queries and present more in-depth knowledge to users. Launched over a month ago, Google’s Hummingbird is its largest algorithm overhaul in 10 years.

At a press conference announcing the change, Google explained that the new algorithm is smarter, able to understand complex queries and return more relevant answers. They are preparing for a future of phone concierges, ...

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Content Marketing Goes Mainstream

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web marketing“Based on an online survey of 197 b2b marketers conducted in August, the study found that 97% use some degree of content marketing. Further, 26% of respondents said their content marketing initiatives are “very” or “fully” integrated into their sales and marketing initiatives, compared with just 16% last year. Looking ahead to 2014, 57% of marketers will be “very” or “fully” engaged in content marketing, according to the study.” Continue Reading →

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Branded social video marketing DOES catch clicks [data]

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Video Marketing“Marketers know their target audiences use up-and-coming social networks like Instagram, Vine and Snapchat. (If any of that is news, read more about the rise of Instagram video and its battle with Vine.) Membership counts are still climbing, which means there are growing pools of untapped prospects. However, marketers may be moving forward with caution, worried their brand content won’t be welcome on the sites that primarily host to user-generated visuals. Data recently published ...

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The Long and Winding Road: You are not a number…

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Liverpool

You are not a number…

If you set out to achieve something in business, the chances of actually achieving it are slim. Attempting to dominate the internet is a dream many people have , be that as it may the reality may not be as spellbinding as one might think. In this article http://tinyurl.com/lgejp5w  we see that 1 person in every 7 on the planet visited a Google ...

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The Best Cost-Effective Content for Small Businesses

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Steam Gears“For small businesses, the task of financing regular, high quality content can be daunting. However, some types of content are much more cost-effective for a small business budget. By choosing carefully which types of content to develop, you can launch a less expensive marketing campaign without sacrificing the quality of your content. Consider using the following forms of content in order to save some money for your small business.” Continue Reading →

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