The Long and Winding Road : ‘By this time next year…’

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Liverpool

By this time next year..

What exactly we think will be different on January 1st 2014 is hard to say but we all somehow believe that things will be different. If not physically then certainly as far as attitudes to our situations and challenges.

Funny how , for the most part, our plans for the upcoming year always seem to include vastly improved financial resources! Rarely though does that ...

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The Ideas that Shaped Management in 2013

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Good idea.“It’s always tempting at this time of year to try to make a definitive list of the best ideas from the past 12 months. But then we end up debating what counts as best — important? useful? original? all three? — and compiling extremely long lists, struggling to shorten them, and over-thinking it all, when the point really is just to gather some really good reading for you for any ...

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Big Data and the Role of Intuition

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Creative business idea“Many people have asked me over the years about whether intuition has a role in the analytics and data-driven organization. I have always reassured them that there are plenty of places where intuition is still relevant. For example, a hypothesis is an intuition about what’s going on in the data you have about the world. The difference with analytics, of course, is that you don’t stop with the intuition ...

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The Case For Content – [Vidiotheque 109]

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  1. B2B companies that blog generate 67% more leads per month than those who don’t. (Social Media B2B)

  2. 61% of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content. (Custom Content Council)

  3. LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. (Inside View)

  4. Interesting content is a top 3 reason people follow brands on ...

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The Long and Winding Road : T’is the season…

Posted by:

Liverpool

T’is the season….

Well we made it! Another year almost gone and we do the inevitable looking back on our year.

Did 2013 measure up, was it more than you hoped for or a terrible let down?

Whatever the answer, we must always look forward because we can do nothing about the past. I watched an interview with an English international cricketer today, the questions were related to an ...

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Two Reasons Content Marketing Need To Be In Your Marketing Mix

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Why marketing“A lot of people think that if you write it, customers will come. A lot of marketers sell this idea of content being a brand saver to their clients and colleagues with little clue of the realities. It’s these folks who give marketers a bad name but also make it easier to show the difference between the best and the rest.

Trust me. I wish that every blog post ever created had ...

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Build an Audience by Creating Content, Not Crap

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3rd Planet Content Marketing 3“By now, most marketers are convinced that content marketing is a powerful tool when it comes to building an audience, bolstering demand generation, and promoting your brand as the go-to place for valuable information.

But those sorts of benefits only result from content marketing when it’s wielded correctly. The line between relevant, engaging content and over-promotional “crap” can at times be difficult to discern.

So how do you toe the line ...

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