5 Steps to Build a Successful B2B Blogging Program

Posted by:

Blog Typwriter“Blogging has become a powerful platform for B2B companies to attract and engage their target audience. And it plays a critical role in a company’s overall online marketing efforts. But to be successful, a B2B blogging program requires the right approach.

According to Demand Metric, 59% of B2B marketers consider blogs their most valuable online channel. And that’s not surprising. Blogging is a cornerstone of content marketing; it builds thought leadership, ...

Continue Reading →
0

Using Content Marketing to Build Brand Trust

Posted by:

web marketing“Content marketing is now bigger than ever and has been rapidly embraced by the majority of agencies and in-house online marketing teams across the globe. Content creation was recently ranked as the single most effective SEO technique and marketers have jumped on it. The problem however, is that people are rushing into this new online strategy before thinking about why they are really doing it and how they are going to use ...

Continue Reading →
0

Clarity Trumps All In Content Marketing

Posted by:

Research“In this world of misunderstandings, misconceptions, and misuse of words, nothing can compare to total and complete clarity in marketing content.

Remember that time when so many people misused the word “literally” that Merriam-Webster added an addendum to its dictionary describing the commonly used opposite meaning? I do.

Clarity literally trumps all.” More from this article by Laura Sievert>>>

Continue Reading →
0

The Long and Winding Road: 2 reasons to look east for inspiration….

Posted by:

 

Liverpool

2 reasons to look east for inspiration…

It would be so easy to focus on what happens in the USA for all the latest happenings in technology and the uses of it. The reality is quite different however as the otherwise unmentioned parts of the tech world are forging ahead with innovation which we can only marvel at.

In a slight departure from the normal template for this feature ...

Continue Reading →
0

How To Do Content Marketing Right

Posted by:

Creative business idea“We need to build positive, meaningful experiences, not clever taglines.  That means putting the mission before metrics and delivering value instead of thinly concealed sales pitches.

Most of all, it means that we need to take brand publishing seriously.  It’s not a gimmick, but a craft and one that takes work to master.  So, if you expect to make your efforts successful, the place to start is to learn the ...

Continue Reading →
0
Page 1 of 5 12345