Content Marketing with Persuasion: How to Get Customers to Take Action

Posted by:

Creative business idea“As a journalist/psychologist and content-marketer, I’ve studied the research on persuasion, and the findings are significant for any small business owner or professional who wants to write effectively for the web.

Neuroscience has revealed compelling information on what triggers action in people. If you want to write like a professional, you may need to shift your thinking and writing.

In the past, it was believed that people made decisions based on ...

Continue Reading →
0

Creating relevant content throughout the customer journey

Posted by:

Good idea.“Content marketing is not simply making people want stuff, but making sure they get what they want – a product or service that fits their needs, which they understand how to use and which will deliver on the promise made to them.

If advertising states the brand promise, direct marketing was traditionally the conversion mechanic for a linear customer journey. Now content marketing provides a means of delivering on that promise ...

Continue Reading →
0

Why Your Content Marketing Plan Must Focus On More Than Lead Generation

Posted by:

website wireframe“Most of the attention given to content marketing in the B2B space has focused on its role in lead generation and lead nurturing. In reality, companies are using content marketing to support several objectives. The table below shows how B2B and B2C marketers ranked their objectives for content marketing in the latest content marketing survey conducted by the Content Marketing Institute and MarketingProfs.” More from this article by David Dodd>>>

Continue Reading →
0

The Heretic’s Guide to Getting More Done

Posted by:

Creative business idea“Are you working endlessly but not accomplishing all you want? Mystified that continuous attention to work is not resulting in satisfactory progress toward your goals? So focused on work that you’re not thinking about or doing much else? If so, you may not be giving your brain the benefit of adequate downtime. A recent article in Scientific American, Why Your Brain Needs More Downtime, summarizes the evidence that “mental ...

Continue Reading →
0

The Long and Winding Road : ‘Have you got the right material?’

Posted by:

Liverpool

Do you have the right material

Having a great product or service is nothing unless you can let people know. An old tale I used to enjoy as a kid was this:

there were once three brothers who all had businesses in the same town. Being brothers they were highly competitive and when a new shopping mall was being built they all secured new premises. What they did not ...

Continue Reading →
0
Page 1 of 5 12345