10 Steps to Scale Your Content Marketing Strategy

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Hand Drawing Content Flow ChartNo matter what size business you have you can scale your content marketing to fit your needs. Paramount in a content marketing effort is consistency. ~Curator

“According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already compressed, how will content marketers find time to address ...

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The Long and Winding Road : ‘How to polish your table’

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Liverpool

How to polish a your table

 

There are two truths in this world, two that I can attest to anyway. The first is this, ‘raising children is like nailing a poached egg to a tree…’ and ‘there is no such thing as an overnight success’.

I won’t go into my theories of rearing children. This is my first attempt and like most people, I will make a half decent job of it and ...

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The Power of Visual Content

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Creative business ideaVisual content helps engage more of the brain. Engage more of the brain and you get more of the persons attention … you can do the math from there. ~Curator

“Why create visual content? Visuals aid in decision-making and are more persuasive and make a better, longer overall impression than simple text. Consider these facts:

  • 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain ...
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Content Curation For SEO: The Good, The Bad & The Ethics

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Blog TypwriterA good rule of thumb for content curation is to monitor your own response. If you read or see something you think everyone should know, you’ve found content worth sharing. ~Curator

“As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of ...

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Content Marketing for Business Services: Data That Proves Emotion Trumps Reason

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Creative business idea“Common sense tells us that business buyers are primarily interested in the business value of a product. We think that unlike B2C buyers, who are more emotionally invested in products they use, B2B buyers care more about detailed product specs, competitive differentiators, and value propositions.

Right? Wrong!

Turns out, B2B brands drive significantly more emotional connections that B2C brands.

Of the hundreds of B2C brands researched in this study by Google, the CEB, ...

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