What motivates us … success, failure, or the near win? ~CuratorContinue Reading →
“According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already compressed, how will content marketers find time to address ...Continue Reading →
How to polish a your table
There are two truths in this world, two that I can attest to anyway. The first is this, ‘raising children is like nailing a poached egg to a tree…’ and ‘there is no such thing as an overnight success’.
I won’t go into my theories of rearing children. This is my first attempt and like most people, I will make a half decent job of it and ...Continue Reading →
“Why create visual content? Visuals aid in decision-making and are more persuasive and make a better, longer overall impression than simple text. Consider these facts:
“As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch. Well-executed content curation allows marketers to present a multitude of ...Continue Reading →
“Common sense tells us that business buyers are primarily interested in the business value of a product. We think that unlike B2C buyers, who are more emotionally invested in products they use, B2B buyers care more about detailed product specs, competitive differentiators, and value propositions.
Turns out, B2B brands drive significantly more emotional connections that B2C brands.
Of the hundreds of B2C brands researched in this study by Google, the CEB, ...Continue Reading →