The Long and Winding Road : ‘Been there, seen it, done it’…

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Liverpool

Been there,seen it, done it…

I once worked with a lady who had a favourite saying when confronted with people who ‘knew it all’.

She used to say , ‘ there is the arrogance of ignorance!’  We both worked in a situation where other people thought they had the licence to comment and criticize your efforts regardless of their own skills and the merits of their observations.

So, this is true for many of ...

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Contrarian Content Marketing: How to Zig When Everyone Else Zags

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3rd Planet Content Marketing“Confession: I’m a content marketing manager who hates most content. It’s all so boring! It’s true in the consumer world – as Choire Sicha, co-founder of The Awl, just said in an interview for The Atlantic:

I opened up my Digg reader the other day, because I was on blogging duty at work, and everything was so duplicative of each other. I was like, yeah, okay, there’s ...

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4 Reasons Ecommerce Videos Make Sense in 2014

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Video Marketing“Product and marketing videos have been shown to significantly improve ecommerce conversion rates, engage and entertain customers, and earn new business, all at a relatively low cost. For small and mid-sized online retailers, video content simply makes sense in the second half of 2014.

Many large multichannel retailers — including Williams-Sonoma, Advanced Auto Parts, Toys”R”Us, The Home Depot, Barnes & Noble, Lane Bryant, and Office Depot — use product videos ...

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Six Reasons You Need To Stop Focusing on Click-Thru Data

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Creative business idea“There is a scary trend rolling through the digital domain. A trend that if left unchecked, will lead to failed content marketing and lead generation programs. Yet, as you read posts penned by content marketing agencies and lead generation thought leaders, listen to popular podcasts or attend conference session lead by the leading digital minds, you never hear any of them speak of a simple, painful digital truth.

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Inbound Marketing Myths: My Website Doesn’t Need a Blog or Social

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Steam Gears“You need a website to keep relevant in the ever evolving and expanding digital age. Your website is more than a brochure of what you do- it’s a sales tool, a marketing tool, and it helps support your business goals and growth. Not to mention it will make you look awesome in comparison to the competition when done well. There is no cut and dry layout for a ...

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