Content Marketing – The Only Marketing That’s Left

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web marketing“Renowned marketing author, Seth Godin, once said –

“[Content marketing] – is all the marketing that’s left. Teaching your customers and giving your customers the resources to believe you is new marketing.”

This is very true especially today when most consumers will simply ignore the mass advertisements that interrupt them every single day.” More from this article by Jacky Tan>>>

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The Long and Winding Road : ‘3 options for content marketing’

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Liverpool   3 options for content marketing… There rages within us all the conflict between, on the one hand, achieving results quickly and then, on the other hand, sustaining results over a prolonged period of time. It is this very conflict and our response to it which is the root cause of many a failed enterprise and many a roaring success. The overnight success rarely is, some people are lucky and ...

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5 Tips to Deliver a Killer Video Marketing Experience

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Movie folder with a films spool. 3D Icon isolated on white background“Video viewing habits are changing—and mobile is bigger than ever. People want to watch video across connected desktop, TV and mobile devices. Marketers need to adapt to this behavior and understand how to be part of these daily viewing habits. It’s about delivering the right video marketing experience and your brand’s message wherever your audience chooses to watch.

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Dare to disagree

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Most people instinctively avoid conflict, but as Margaret Heffernan shows us, good disagreement is central to progress. She illustrates (sometimes counterintuitively) how the best partners aren’t echo chambers — and how great research teams, relationships and businesses allow people to deeply disagree.

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