The Long and Winding Road : ‘Who should you impress?’…

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Liverpool

Who should you impress?…

To be successful in any endevour it is useful to have a strong ego. Having a clear idea of one’s strengths and weaknesses is important if one is to develop anything of meaning in the business world. I bet, right now, you are thinking of some former boss or co-worker who had an uncontrolled ego…and a little smile is breaking out across your face! Personally, I am laughing ...

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The Long and Winding Road : ‘How to change perspectives in 3 minutes’…

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Liverpool

 

How to change perspectives in 3 minutes…

Many a well planned project has floundered soon after launch due to the perspectives of those for whom it was intended. People have a wonderful ability to dismiss things around them and ignore what they offer if it does not fit with their activity. The problem we all face in content marketing is how to grab attention , maintain interest and add value….. all in ...

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The Long and Winding Road : ‘ Sleeping giant wakes up’….

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Liverpool

 

‘Sleeping giant wakes up’…

It had to happen eventually, too much of one thing always brings a reaction, it’s a law of physics.

The all knowing, omnipotent digital power that we have created to make our lives easier has now produced as much anxiety as it was supposed to eradicate. The irony should not be lost for anybody, our relentless pursuit of information has led us to some dark places. I have always ...

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The Long and Winding Road : ‘How to win at content marketing’

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Liverpool

How to win at content marketing…

As if anybody is so skilled and experienced to really tell anybody ‘how to win at content marketing’! Perhaps I should say ‘how not to lose at content marketing’ but that would be negative and we don’t like negative things, do we?

Therein lies the problem with us humans, we don’t like admitting that our path to success is anything other than constant and managed. Ask any ...

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