A Case Study 4 Years In The Making

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case study words in wood typeMany content marketing case studies cover a very short span of time; less than a year. Performance time frames of 3 to 5 years are more instructive. One year is a data point … 4 years … is something more. Today we’re looking at a case study 4 years in the making.

In 2011 Standard Water Control, a basement waterproofing company, contracted with 3rd Planet Media to ...

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YouTube’s Capriciousness Causes Consternation

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YouTube has terminated our 3rd Planet channel. When we asked why we received only automated reply’s telling us we had violated the terms and conditions. OK … we were unaware of any issues with our channel as we had no communication from YouTube warning us. So, we asked how we might correct the problem. Nothing but automated silence from the wizards lurking behind the curtain at YouTube. As I searched for a solution I discovered they have been and are currently doing this ...

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The Long and Winding Road : Spotlight – The Frick Collection

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Liverpool

 

Spotlight: The Frick Collection

In a break from the normal observations , this week I look at somewhere which has the ‘digital thing’ working beautifully. For those of you who might be familiar with the Frick Collection, be not afraid I too was ignorant of this jewel until recently, you will find a breathtaking collection of classical art.

Yawn, you might think but think again! If ever a museum could inspire you to ...

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The Long and Winding Road : ‘Watch out!’

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Liverpool

Watch out!

‘Does it have a world clock?’  said the simple man looking at the Apple Watch. ‘Sure it can take your pulse, blood pressure and monitor your physical activity not to mention e-mail, video, calendar etc etc. But does it tell the time?’ he continued.

Clearly our ever expanding world has been shrunk fit to our wrist, now we are thoroughly spoilt for choice when it comes to devices to drive us ...

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The Long and Winding Road : ‘ 2 most dangerous ideas’…

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Liverpool

2 most dangerous ideas…

Imagine you are at a company meeting, pouring over the performance figures trying to eek out more revenue. Not hard to imagine as for many people the reality of ‘having a meeting’ at work is just that but should it be? The spectre of management drilling down trying to identify the weaknesses is all too familiar. Every time this happens the reality is strengthened and sure to happen ...

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