Content Is King – Trust Is Currency

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No question about it, Seth Godin is a genius. If you want to do business on the internet it starts with people trusting you. For that matter, it ends with people trusting you. If you can’t develop trust, you’re not in business online. The Joe Lazauskas interview with Seth is revealing and inspiring. Here’s a quote from the interview. You really should read the whole thing.

“… in a world of zero marginal cost, being trusted is the single most urgent ...

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