3 Must-Know YouTube Measurement Tools for Brands: The YouTube Advertiser Playbook – Part 9

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“When you’re a brand and you’ve turned to video for your advertising needs, you might like to know how exactly those videos are performing. Who are they reaching, how are they finding it, and are they enjoying it? Luckily, YouTube provides analytics, a load of statistics that can explain all the who-what-when-why-where questions you might have. In the final section of the YouTube Advertiser Playbook, “Tracking Your Success,” YouTube explains where you can find data to interpret, and how that might be used to target the right audience and how you can use that information for future videos.” More>>>

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