“I think it’s awesome that more and more organizations around the world are starting to see the benefits of video marketing. However, what I find slightly alarming is how some organizations treat video as an expense, something on their income statement that should be reduced whenever possible, rather than an investment in their brand. While there is nothing wrong with getting more value for your money, the problem is that the old adage “you get what you pay for” starts to come into play.
In my opinion, companies should view video as an investment in their business in hopes of actually receiving some type of return and more importantly, a true reflection of the organization’s values and value proposition. With that in mind, here are:” More from this article by Sofia Stefou>>>