“View Rate, VR, is the percentage of page impressions that generated a video view. One video view for every one hundred page hits is 1% VR. This is assuming that you don’t autoplay your product videos, which I wouldn’t recommend to begin with, not being a fan of video that automatically plays when I arrive at a page.
Now, in the Invodo research, they’re drawing a direct line from view rate to conversion. However, the numbers here will most likely differ for every product and every company.” More>>>