5 Content Marketing Lessons from Rick Springfield

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“An unexpected surprise for me at last week’s Content Marketing World was the fun I had watching Rick Springfield enthrall the conference attendees at the Wednesday night party.

He gave an energetic, enthusiastic performance in which the audience was thoroughly engaged, from the opening power chords to the last notes of his mega-hit show closer, “Jesse’s Girl.”

Little did the crowd realize at the time that Content Marketing World founder Joe Pulizzi, in his own shrewd way, had slipped in a subliminal lesson in content marketing by inviting Rick Springfield to play the biggest night of the conference.

So, ladies and gentlemen, boys and girls, here for the first time anywhere, 5 Content Marketing Lessons from Rick Springfield!” More>>>

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