Memorize this article. It’s comprehensive, to the point and dead on. -scot
“The best content answers a business question, or offers a way to solve a business problem. What kinds of content work? According to our survey, newsletters and blogs are the top two choices, followed by by-lined articles in trade media, social media, and other types of publications.
How do you know what kinds of questions or problems your prospects and customers have? Start by asking your customer service staff and your sales staff. If you can answer the questions that are reaching them, you’re probably tapping into an area where your target market wants more information.” More>>>