5 Reasons Online Video Is So Persuasive

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Susan Weinshenk, PhD is the Founder and President of the User Experience Institute. (Previously she was the Chief of User Experience Strategy, Americas at Human Factors International.) She has over 30 years experience in the field of human factors/usability/user experience (UX). The article is great and the 30 minute video is fascinating. You should spend some time on this one. -scot

“…published research shows that the brain patterns of listeners synch up with the brain patterns of the speaker they are listening to. This means that a video of someone talking is going to be more powerful than just reading words on a page.”  More>>>

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