“With 4 billion connected consumers willing to share branded content, there has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end.
Social video advertising campaigns generated more than 8 billion user-initiated views in 2011. This figure is set to double in 2012 as more brands invest larger shares of budget in a format that delivers engaged audiences, starts authentic conversations and creates opportunities for advocacy and earned media.
However, as with any relatively new and innovative form of marketing, there are many questions to be answered and many myths to be dispelled. Here we separate the facts from the fiction.” More>>>