“Think you have to be an official sponsor to make a splash at the Olympics? Think again.
With the right content, anything is possible. Just ask Nike. Not an official London 2012 sponsor, the sportswear giant’s cheeky ambush campaign Find Your Greatness skilfully tip-toes across the endless minefield of IOC compliance codes with all the care, diligence and skill of an Olympic gymnast.
Launched in the build-up to the Opening Ceremony, the tribute to all the back garden heroes and living room gymnasts in the world captures the Games spirit while also providing a welcome antidote to the overbearing restrictions of the Olympic brand police.” More>>>