“Blogging has become a powerful platform for B2B companies to attract and engage their target audience. And it plays a critical role in a company’s overall online marketing efforts. But to be successful, a B2B blogging program requires the right approach.
According to Demand Metric, 59% of B2B marketers consider blogs their most valuable online channel. And that’s not surprising. Blogging is a cornerstone of content marketing; it builds thought leadership, fuels SEO, propels social media marketing, drives website traffic and helps to generate and nurture leads. So what does it take to build a successful B2B blogging program? Here are 5 key steps to follow.” More from this article by Tim Asimos>>>Share