“We all know that without good content, it’s hard to engage audiences beyond an initial interaction. This is why a solid content strategy is crucial. According to Joe Pulizzi at the Content Marketing Institute, nine out of ten companies have content marketing programs. These companies spend about a quarter of their budget on content marketing efforts.
This being said, producing consistently engaging content has its challenges. Every once in a while we hit a wall in our content marketing efforts. It’s not necessarily that our tried and true methods aren’t working, but sometimes our audiences are simply looking for a new way to consume the type of content we share.” More>>>