5 Ways CYA is Killing Digital Marketing

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“One of the biggest advantages of digital marketing is the medium’s ability to reach millions of people in real-time and in a very real way. Consumers appreciate and reward fresh, new, inspired work. You remember! You were a consumer once, before you were pressed into service on the S.S. Marketing Department!

But in the words of John Goodman in Raising Arizona, “I’d rather light a candle than curse your darkness.” Successful digital marketing requires three things: budget, timing and a clear vision. Lose any one of them and your digital marketing will fail to meet expectations, assuming you took the time to set expectations in the first place. Here are five key areas that need to change … ” More>>>

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