57% Of Consumers Rely On Product Videos

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“If your brand doesn’t produce product videos, start now.

Consumers are watching them, viewing them, and making purchase decisions on e-commerce sites because of product videos.

About 57% of consumers said that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago, according to a white paper from e-commerce services company Invodo, surveying more than 1,000 consumers in the fourth quarter on their online shopping habits. One in three consumers watch video on a product page all or most of the time when they encounter it, up from 27% a year ago, the report said.” More>>>

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