57% Of Online Consumers Have Confidence In Product Videos [Report]

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“A new study from video distribution service Invodo and Ecommerce consultants e-tailing confirms that there is an increase in the amount of consumers who feel more confident in buying a product or service after watching a demonstration video before they purchase. The report, ‘How Consumers Shop with Video’ surveyed over 1,000 consumers in Q4 2012 to ascertain how their online shopping habits and intentions were influenced by the use of retail video. It’s a relatively small sample size but it give us some interesting insights into the role of video in the purchase cycle.” More>>>

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