“… only 36 percent of content marketers feel they use their content effectively. This means the rest of them are not quite so confident that their content is doing what it’s supposed to. Why is this? It’s likely because most content marketers subscribe to many or all of the below six assumptions.
People who fall in line with the below are generally blind as to why their content is inadequate. The inadequacies arise from a brand’s lack of audience. Let’s face it: most brands don’t have much of an online audience and content marketing alone can take a long time to build one.
Below are the six assumptions marketers should avoid making.” More of this article by Chad Pollitt>>>Share