6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

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Technology in the hands“Brands and businesses were initial skeptical about the validity of social as a marketing and business development channel. Now, it seems the pendulum has swung to the opposite extreme.

The hype around Facebook and social media in general, appears to have dulled the senses of marketers and brand managers. Consequently, many have handed over the keys of the kingdom when it comes to protecting the integrity of the brand, the relationships created, and optimum return on the investment in social.

Why should brands make the website the ultimate destination, rather than leaving engagement and relationships to reside on social media platforms?” More>>>

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