“You know that important content you’ve spent so much time creating for them? The content that could really help your prospects? The content that could encourage them to cross the line and purchase from you?
There is a high chance that, just like Commander Rall, they probably won’t see your message. They’ll be too preoccupied with something else. Something important, or maybe something trivial. It doesn’t matter what it is. Either way, they’ll never get your message.
What’s the culprit in this deficit of attention? It’s something called the reticular activating system (RAS). Below, I’ll explain more about RAS, but it’s important to realize that it’s not just the source of inattention — it’s also your only hope of getting through to your prospects.” More>>>